It began with a desire to help people.

After observing the real-life struggles of dairy farmers trying to use bagged copper sulfate for hoof care, our founder developed a liquid solution. This new acidified liquid copper was easier for farmers to handle and more beneficial for hoof care.

His keen understanding of copper led him to develop a liquid solution to copper sulfate – one that was easier for the farmer to handle and more beneficial to his cows.

That was the first building block of Specialty Sales, LLC – and just two short years later, our first automated footbath was installed at a local dairy.

Today, Specialty Sales, LLC is trusted to care for more than 30% of US dairy cows. We are the leading provider of automated hoof bath systems and hoof care solutions. And we are on a mission to modernize critical animal care.

Our sustainable solutions use innovative automation to improve the lives of dairy cattle, farm employees and dairy owners. We are dedicated to designing a customized system for your dairy that is built with real collaboration, partnership, and support every step of the way.

No hidden charges or upfront costs. No complex commitments or contracts. No one-size-fits-all of any kind. Just precise animal care technology from people who care about animal care.

That’s our specialty.